"A diamond is forever, a permanent circulation." Jewelry is a luxury, but also show people beautiful emotion and purification of the soul of the goods. Our jewelrymanufacturers also carries on the human good feelings of longing and continue to create a beautiful fashion jewelry.
"The jewelry industry is a noble personality can exercise industry." Zhou Hougong said, "fine aftertaste my mighty wave crashing on a sandy shore in the jewelry industry, 20 years, all business successful jewelry entrepreneurs is remarkable in the personal charm and character. This is not
A compliment is, really is the unique characteristic of this industry has createdthese operators noble morality and empathy."
Into the jewelry industry is a chance in my life
"20 years ago, I was an apprentice to Shenzhen’s first jewelry factory, then I do not know what is my dream. Just because the young, feel the need to learn a lot of things, and then slowly understand began to study, know that to be successful, we must first put the eyes
To do a good job; 20 years later, I still insist on doing things. You want to ask me why I choose to enter the jewelry industry, I can only say that jewelry is the biggestopportunity of my life, to start with, in their own efforts, to jewelry industry as theirfinal
Personal business." Zhou Hougong is very simple answer to a reporter’s question.
Zhou Hougong has just entered the jewelry industry, also is a ten year old jewelryprocessing factory apprentice, through make efforts, in 20 years later, he became a famous diamond inlaid jewelry production suppliers, with nearly thousands ofjewelry inlaid factory. This seems to be the Shenzhen jewelry
Entrepreneurs are a typical growth, 20 years ago, Shenzhen’s jewelry industry is still in its infancy, the domestic gold jewelry market is not open, only the presence of a small amount of the "processing" of the jewelry processing factory, has not formed the scale. And it is these early jewelry processing factory become such as
This Shenzhen jewelry entrepreneurs cradle.
Zhou Hougong thinks, this batch of jewelry entrepreneur growing up now, in fact, isto seize the historical opportunities. In the domestic gold trading franchise has notlet go of it, they have delved into the jewelry processing technology, started theprimitive accumulation of the most basic. When the domestic gold market
Field after the opening, they are trying to seize this historic opportunity, factory,increase production lines, expanding the scale, eventually formed the scale of today. Now, the domestic gold jewelry in the production area has been basically formed a stable pattern, more investors to enter the
Field, need to pay the cost and the price is very big. Unless you can create into a new model, and can promote the innovation and development of this industry,which is recognized by the industry, so that it can occupy a space for one person.
It is understood, all these years, Zhou Hougong has been in the jewelry processstudy, the utility model patent on behalf of the industry technology innovation has achieved a lot. Bao Yi has also become the industry come out in front field ofdiamond jewelry manufacturer.
Zhou Hougong said: "when you have and to focus on one thing, you will put great effort to complete, to break through. But the most is not easy to overcome is inert,though you want to, if the lack of action persistence and persistence, you willbecause you give up
Failed."
Do business, must have a calm heart
"I always think, gold and jewelry industry is not a can make people instant richesindustry, because it simply does not exist too much speculation, you can onlysteady improvement. Especially in the production and processing field, you mustupdate the equipment step by step, improve production technology,
To reduce the production cost, the production scale to increase your profits. In addition, no choice, no shortcut can choose." Zhou Hougong think.
In an outsider, Bo Jin, gold, diamonds are easily realized commodity, especially goldis hard currency globally, an important way of national currency reserves, raw material is gold, diamonds and other precious materials required and jewelryproduction, its speculative should
Very strong, because of price fluctuations.
Zhou Hougong does not think so, he said: "do industry must separate with thefinancial investment, business industry is not a simple buy and sell access to the middle price difference way, it involves a lot of people, bear a social responsibility,time is what it cost to pay
, not as short-term arbitrage behavior, must have a stable profit model to ensure the normal operation of the whole enterprise. We often said the investment is the’gold’, ’gold’ not to control the sex ratio is too heavy, it only as a personal investment behavior of enterprises, can not be
Affects the company normal operation. Thus, we can also see the price a lot of jewelry enterprises will choose the ’futures’ way to balance the precious metal, it can guarantee the enterprise is not affected by fluctuations in the prices of raw materials, and the final profit is still the product itself and the product
Brand value."
"In business you must have a calm state of mind, not to think of all the money youearn, you can only make you should belong to the part of you. Only by maintainingsuch a state of mind, you both have ’good’ or ’spread’ situation situation, you cantake time for.
"Zhou Hougong had absolute confidence in business Bao yi.
As early as in 2008 the outbreak of the financial crisis, all treat jewelry consumptionmarket situation in 2009. Zhou Hougong in the company of all conference proposed"to cope with the market changes" coping strategies Baoyi to position invariant. Bao Yi not be compressed production line, but to analysis
The market situation, re definition of consumer groups, the adjustment of productstructure and strategy.
He thinks, high-end luxury consumption affected relatively large, consumers preferlow-priced products consumption; in addition, the two or three line of the marketcompared to the first-tier cities, due to the relatively closed economy to the economic crisis, consumers feel weak, consumer enthusiasm still press
According to the normal track continues to grow. Therefore, in view of the specialsituation of market at present, timely adjustment of product characteristics, such ascombination of consumption characteristics of two or three line city and design new products, reduce weight, increase the gold wedding and other traditional market development etc..
And in the years of 2009, gold jewelry jewelry equipment domestic consumer demand is not reduced, but because the value of gold jewelry promotion during the first half of the surge in demand. Bao Yi’s orders to reduce not only, but in the "five one" on the eve of closed
Single, this is because Zhou Hougong has a calm state of mind, allowing Bao Yi tosteady increase in financial crisis.
The conditions are ripe, many things will be a matter of course
"More than a fund company contacted me, hope to will Bao Yi listed packaging, wasa rebuff, I know my own business, Bao Yi is still in the growth stage, does not have the conditions for listing, why to follow others to gnaw the hard stuff?" Zhou Hougong is very
Frank said.
Fu Yee, Chao Hongji successfully listed to the very touched, recently the industryset off a burst of "listed" heat, a lot of jewelry enterprise proposed listing, and has set up a special group listed on the preparatory work, and many fund companiesalso smell taste, have in the jewelry
Enterprises listed on packaging, to help them.
Zhou Hougong does not think this is a good thing, in his view, listing is a double-edged sword, the enterprise is not the hematopoietic function enough, no long-term planning, clear blue listed, even if successful will exist great risk, because jewelryenterprises are to the camp
Industry, should not be "money" for the purpose, even if "money" success,enterprise decline is definitely not what we want to see.
Since 2000, jewelry processing factory started to introduce advanced equipmentsuch as laser printer, automatic milling machine and other advanced equipment,the domestic jewelry industry truly entered a period of rapid development, a lot of jewelry enterprises began to accelerate technology improvement, improvetechnology, to push
The innovation of high technology products; and after 2005, jewelry production enterprise really began in the product design and concept under the time,competing to launch feature products, and constantly update, which marks thejewelry industry began to gradually take the brand era. Also at this time
Period, Bao Yi put forward the concept of "jewelry integrated service provider.".Zhou Hougong think, the domestic jewelry industry has just entered the brand era,there is a certain distance away from capital operation period, possibly after nearly 10 years, some jewelry companies really have listed conditions. Bao Yi has beenestablished
Development strategy for a steady, not stick to but not radical, in the basicconditions are mature, will select the "natural" and enter the.
The development strategy that is Zhou Hougong always adhere to the Bao Yisteady progress, over the years, has been verified. (reporter Su Hongwei)