Before 2500, Shi Jia wife moonlight Sha, suddenly pearl emitter, then pregnant withbeauty. The legend the birthplace -- Zhejiang Zhuji now is the world’s largestfreshwater cultured pearl bases.
Pearl: seawater pearl and freshwater pearls, seawater pearl, annual output of less than 100 tons, while the global freshwater pearl production of about 1400 tons of fresh water pearls, visible accounted for absolute advantage.
September 19, 2010, a section of the file has the news media exposure, falsebehavior of pearl powder products are doped to this end, Zhejiang Shanxiahugroup company and Zhejiang yinggelai pharmaceutical limited company first timereaction was swift, with Frank won consumer tolerance.
Brand is the most important asset of an enterprise, the brand to the world.
Zhejiang Shanxiahu Pearl Group Limited by Share Ltd founder He Xiaofa earlyinvasive jewelry equipment industry is aware that a pregnant, Zhejiang Zhuji pearl"Lake" is a famous brand, he and his wife, Chen Xiaying decided to put his own company named mountain lake. The husband
His wife with two businessmen keen, today it seems like a coincidence, becauseafter many years, from the Zhuji Shanxiahu pearl to global business, "this three word Lake" as synonymous with Chinese freshwater pearl.
Early in the last century in the early 80, He Xiaofa and his wife Chen Xiayingestablished Zhuji Shanxiahu pearl line, engaged in fresh water pearl breeding,acquisition and related trade. At that time most jewelers are common problems,namely, small scale, less money, decentralized management, and
Is the family type management mode, the lack of modern enterprise managementconcept and management thought. In 1999 December, Shanxiahu pearl Co. Ltd. was founded, began a large-scale farming freshwater pearl, He Xiaofa is also the industry known as "a Pearl king". A short span of 5 years, the company grow into
Long as the famous large enterprises.
However, the weather is unpredictable, 2002, He Xiaofa due to a car accident died suddenly after death, relatives from jewelry equipment after Chen Xiaying took hercareer, in just a few years time, with their business philosophy to husband foundedpearl enterprise development into the world
Freshwater pearl processing enterprises biggest, "millipede" has become A Well-Known Trademark in China, and in 2007 September, at the Shenzhen stock exchange with the "Lake" named after the successful landing A shares (Stock Code: 002173). It is listed as the first pearl cultivation, processing concept ofdomestic capital market
Shares, became the head of the leading enterprises fully deserve the Pearl, and in the international market, "Lake" brand popular identity, tangible, intangible invaluable it.
Someone says, listing Corporation is a herd of camels, gray duck of the swan, is not the industry is the leading industry leader, enterprises listed as Longmen has.
Zhejiang Shanxiahu Pearl Group Limited by Share Ltd, adhering to the "let Chinafreshwater pearls to the world, to beautify the world with" green decoration purpose,advocating "let the customer rest assured one thousand, to fully meet the consumer" business philosophy, the company and the product has been thenational and provincial level institutions
Rated as "Chinese pearl leading enterprises", "Chinese jewelry jade jewelryindustry association group members", "agricultural industrialization national leading enterprise", "AAA", "capital credit rating China brand-name products", "Zhejiang agricultural products Gold Award" and so on, and in 2007 September
Work on the Shenzhen A share market.
China is the main producing areas of freshwater pearls, more than 70% of the world’s freshwater pearls produced from China, and Chinese more than 80% of thefreshwater pearl from Zhuji Shanxiahu, these digital exciting. However, another set of data is a bit cruel, annual output value of 60 of global freshwater pearl
Billion, China only a mere $600000000.
The Lakers realize under the mountain, to be implemented by the "Pearl" to the"treasure" of the transition depends on the power of science and technology, onlyjewelry equipment, in order to truly become bigger and stronger enterprises, equity financing will further improve the industrial chain, enhance profitability and ability to resist risks; also can upgrade the company produced
Number of pearls and pearl deep processing level, help to achieve thedevelopment of vertical integration, to expand the brand’s influence in the country.Can the equity financing to improve corporate governance structure, optimize themanagement system of the company, and the company cost of capital decreases,higher corporate value,
Also can increase the market expansion opportunities.
In 2000 and 2008, because of the financial crisis, the pearl market greatly affected,as the leading enterprises, Zhejiang Shanxiahu Pearl Group Limited by Share Ltdspent a great sum of money to purchase the pearl pearl farmers, stabilizing thepearl farmers panic, pearl market to gradually stabilized, make
The irreplaceable contribution. In 2008, the problem of environmental pollution,pearl mussel extract production line built to solve a large number of abandoned thePearl mussel. In addition, the company make full use of renewable resources,recycling of waste, from the Pearl Mussel extract the remaining residue after drying
After smashing as fish clam feed, comprehensive utilization, achieve the win-winpurpose of social benefit and economic benefit. At the same time the company has been engaged in support of youth development of public welfare undertakings, in 2008, the company breitling replica and Zhuji Charity Federation was founded "Shanxiahu PearlGroup Charitable Foundation
". On poor college students; when the first time country facing natural disasters,combined with enterprise staff actively reach out a helping hand.
In fact, the mountain the bones followed the generations of Wu Yue popularityswallows country in mind, with human-oriented, quality, strive to make "thousand foot" names, the China freshwater pearls in the world more people’s neck, the PearlIndustry Chain
Further in the future.
"Calamity, died of happiness", for personal, especially for the enterprise. The crisisalthough take the risk to enterprise, but also can be understood as the danger ofopportunity.
In September 19, 2010, Zhejiang Shanxiahu Pearl Group Limited by Share Ltd was again enlarged in the spotlight, a section of the file to our pearl powder productadulteration makes false, exaggerated publicity for exposure.
Zhejiang Shanxiahu group and its subsidiary Zhejiang yinggelai Pharmaceutical Co. Ltd., the first time to respond quickly, at noon of September 20, 2010 is issued astop selling "nano pearl powder" announcement. Companies are required to have not reached the state of nano scale
In the pearl powder products packaging propaganda, use "nano" concept behaviormade a sincere apology and deep jewelry equipment moment review. At the same time commitment of pearl powder products all adopt pure freshwater pearl grinding,no adulteration makes false situation, where the purchase of Zhejiang
Jiang yinggelai Pharmaceutical Co. Ltd. "nano pearl powder" products to consumers, may depend on the product packaging box with preferential price to buy other pearl powder series products.
"Other major companies in the industry at that time are borrowed the concept of’nano’ sell pearl powder of the environment, we would have to be on the outer packing a few pearl powder products use the ’nano’ concept, however, our pearlpowder is made of genuine goods at a fair price of the Pearl Essence
Fine grinding, absolutely not the shell powder. We are a listed company, false thing we never participate in. In line with the consumers, socially responsible attitude,after the incident, the first time we held a management team meeting, the first timeissued a public notice, commitment
Pearl powder products, raw materials are all real pearls, please rest assured that consumers use, and some pearl powder on the packaging of products from conceptto the vast number of consumers and nano apology, and immediately stop the saleof nanometer pearl powder." Shanxiahu Pearl Group Deputy General Manager of Limited by Share Ltd
Ma Sanguang told reporters
Ma Sanguang said: in the normal environment, nano pearl powder because of its physical properties of particles leads to re gather into larger particles of the phenomenon, therefore, pearl powder is difficult to fully comply with nano scalestandards set by the state, so the future the company will not use
The concept of "nano". The main products of the company is super fine pearl powder pearl powder, nanometer pearl powder sales volume is very small, stop the sale of nanometer pearl powder will not have a significant impact on the business performance of the company. However, pearl powder industry henceforth will usher in a new development pattern,
Counterfeiting enterprises will have nowhere to live, regular pearl powdermanufacturers products will become the market mainstream products, in the long run, the pearl powder for our formal enterprises such as essentially belongs to thelong-term positive.
Brand management is to establish, maintain, consolidate the process, can say,brand is not a short duration of time to complete, should let the brand survive, musthave patience, persevere, more important is a sense of responsibility. Zhejiang Shanxiahu Pearl Group Limited by Share Ltd
With this belief and open to accept the market test, firmly stand in the glare of theorient.