Shanghai 3 November report (reporter Pan Qing) by the foreign occupation Artisan Jewelry jewelry equipment Art beats nature., interpretation of local designersinspiration. In the amazing potential China mainland jewelry industry, the "overseasOEM" brand of innovation development pattern has quietly appeared.
From the Chinese professional diamond jewelry online retailer nine news said, by a group of domestic design, commissioned by the world "gem city" Italy Vicenza jewelry artisan handmade jewelry equipment series of diamond, has been formally published recently.
This is China mainland jewelry industry for the first time in the "overseas OEM" approach, with China brand label in Italy jewelry equipment manual products.
As people consumption level rise, China is becoming one of the fastest growing markets in the world of jewelry consumption. According to the National Association of jewelry jade jewelry industry, annual sales in 2010 Chinese jewelry market will exceed 200000000000 yuan, accounting for the total global
More than 10% sales.
Mechanism study showed that, the sustainable development of annual growth rateover the next few years China jewelry jewelry industry will be more than 15%, to become the world’s largest jewelry market, as well as the world’s most competitivejewelry processing center.
Notable is, in the jewelry industry to flourish at the same time, China rarely havetheir own high-end international brands. Even in the diamond industry leadingonline shopping be just unfolding, transfer the right of the design of the product has become a common phenomenon.
"Italy has a long culture of jewelry and global best Artisan Jewelry, why not let itjewelry equipment are used for Chinese brand?" Based on the in-depth investigation on the European market, nine diamond jewelry CEO Lin Yi chose to"reverse" the road of the brand, and will eventually "
In the design, manufacturing overseas "of the dream into reality.
It is reported, as the implementation of the brand "360 professional experience" is important one annulus, nine diamond jewelry set up Chinese jewelry production linein Germany, Italy, the design team works design from the Belgian jewellery schooltop students Chinese.
Industry experts said, in the jewelry field, Chinese have as global processing base of the advantage, also has become the high jewelry equipment end consumermarket potential. "Overseas OEM" quietly appeared, provides a feasible path for the Chinese jewelry industry to participate in the global division of labor. (
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