Some time ago a financial website reported that Zhou Shengsheng K golden gateevent that if Zhou Shengsheng a year to sell a ton of gold, so as long as eachpiece of jewelry in the "save" 1% gold, can earn 3000000, jewelry equipment over the first half of the total profits of 1%. The view in the Fu

The gold jewelry industry caused no small controversy, people in Fuzhou have agold and silver jewelry pawn on the respect of the financial website algorithm is"wishful thinking" too, Mr. Guo, another gold jewelry enterprises Mister also thought"is not the point, but also point to maltreat an injured person

Taste".

Mr. Guo operating jewelry shop is located in downtown Fuzhou Road eight one seven East Street shopping district, this piece of land in the trade street stands for more than 10 years and in Xiamen, Ningde, Sanming have branch of Mr. Guo was the senior people in the industry, but to Yu Zhousheng he

Student K golden gate event has owned a be not of the common sort. With the in-depth interviews, a hide under Gold Diamond eye-catching color profiteering industry one point one point appears in front of us.

"The market will eventually confirmed K golden gate event is only a chance"

For the media exposure of the Zhou Shengsheng gold bracelet quality shortage,Mr. Guo told us is very likely the bracelet solder joint out of the question -- a goldbracelet has a lot of solder joint, and the weld position must be mixed with other metals in gold, so manufacturers usually take the whole progress of gold

To balance the solder joint quality content to manipulate, but workers in productionor improper machine flower car car too thin caused the overall insufficient value is entirely possible. However, "the gold jewelry industry development today has reached a very high level, the market competition is very exciting

Fierce. As Zhou Shengsheng such a big brand, not to one percent two of the profitson their own brands, off their posterior "," besides gold consumer goods is not possible to a large proportion of Jerry, a difference of one or two percentage pointsand may have some do not care about the consumer, then

Some more, so the hardness, gloss will show the cloven hoof! So I dare to affirm, Kgolden gate event is not a common phenomenon in the industry, the market performance of ultimate will confirm this is just a chance! "The fact that judge Mr. Guo - reporter visited several major shopping district in Fuzhou

Buy gold jewelry, found in the Zhou Shengsheng counter people do not less than other counters, sales staff also said, "Zhou Shengsheng is happening for the first two days less, after the usual almost. "

According to Mr Guo’s decision, then businesses could explain a generously as clear as noonday. However, when the reporter sent Fuzhou Choi Fook jewellery,Fengji jewelry, jewelry, jewelry, Fu Hui Tak built overseas Chinese jewelry, XinHuicheng jewelry, jewelry with strong several gold jewelry enterprises

About the interview, but without exception Bu was rejected, this is why? Not one haswhat fear for trade secret known?

"Really can not see is not gold, but diamonds, gold"

"There is a trade secret," Mr. Guo then introduce us, "do you notice what characteristics to jewelers store? Is it right? More busy, more high-grade bazaarthey go inside? And it is the largest, the most prominent in the flow of people face,the most expensive rent

The first layer! "

We interviewed on the Shanghai futures exchange, gold price is 300 yuan per gram, at the same time Fuzhou Zhou Shengsheng, Zhou Dafu, Cai Fu and other business gold jewelry prices generally in 380 yuan, that is to say in the gold thispiece of business, business wool interest rate is less than 30%, while only two or three into

Maori and how enough support these businesses "extravagant Facade"? So, Mr. Guo pierce to the heart of the matter to point out, "gold jewelry business is afraid to face the media, facing consumers, not afraid to explain gold title, but worried that the pull to diamond, gold profits! "He went to 30 points

Gold diamond ring as an example. We calculated brushstroke Zhang: ring includes a total of bare drilling, bracket, processing fees, certificate and invoice the fivecosts. Among them, 30 nude drill according to the level of its cost is generally in the3000----4000 yuan; the bracket is usually 18 K, dosage is usually in the 3

Grams, to 250 yuan / grams of price calculation is 750 yuan; processing charges a4 claws or 6 jaw bracket approximately 100 yuan in the next; plus certificate costsabout 10 yuan, taxes of about 20 yuan. This is a 30 point diamond ring costsshould not exceed 4000----5000 yuan, however

In the shopping malls counters the basic price in 15000 yuan, or even up to 20000 ----2.6 million; and the cost of 20000 head 1 carat diamond ring in Zhou Dafu, Zhou Shengsheng counter bid is basic in 70000 yuan of above; 80 ring Fengji jewelry isa capital of not more than 20000, the standard price

Up to 90000...... These companies usually first price level several times, and then to 4.8----6 fold sell goods, through false discount this, the ultimate profit basically allover the "sell to earn a" level. Because the access link in the sales profit is too high,and caused gold jeweler

No Mr. Guo after sale service on real significance -- tell us, for gold jewelry, simplerepair or clean and do not have what meaning, a truly meaningful after sale serviceshould refer to "repurchase"! However, the basic no businesses dare to mention"repo", because

Even if it is half price repurchase is likely to remain higher than they in all new price.

In addition to diamond, gold is also a huge project. Because the gold, gold price transparency, and the production process is not a loss, so the more businesses are willing to sell can manipulate the larger of gold (production process to loss in 10----15%). According to the reporter

Mr. Guo’s advice for the town in the Fuzhou Oriental Department store several goldjewelry brand shop, found gold jewelry gold necklace, bracelet, in particular are according to the "a" sell, when we asked the clerk of the "a" chain with the number of grams of gold, get the answer is "gold is selling brand

, process, the whole of Fuzhou gold is to sell, whether g". But in fact, the reporter in the Fuzhou gold jewelry wholesale market is the largest - Special Arts City has found that, gold in the wholesale market is clearly on the G valuation, one gram of240 yuan, a piece of gold jewelry as the complexity of the process per gram of the other

The processing fee plus 3----20 yuan. So, after all what these businesses to pricingfor the scale? These scales consumers? If not, it is obvious to ignore the consumer’s right to know in order to facilitate "Huyou"? More worrying is theconsumer for the gold, K gold how much more

There are some common sense for less judgment, and diamonds, jewelry, jade,these require extremely high professional level field is more merchants to Huyoustage.

"Subjective factors detection mechanism measure is different, role ambiguity and difficult to avoid detection staff"

In addition to business to maintain profits space and hide, "is not a testing organization scale, role ambiguity and difficult to avoid detection staff subjective factors" is also the cause of gold jewelry market chaos is one of important factors.

Fujian province gem association secretary general Wang Naizhu told us, the current detection institutions in Fujian province have gold and silver jewelry quality supervision and inspection station, gold and silver jewelry test center more than a dozen, but the relationship between these institutions and enterprises with subtle: a"country, pumping"

, "pumping" usually commissioned by the detection mechanism, on the other hand,the daily identification certificate of gold jewelry and issued by the agency, and thecertificate is to collect fees, which will cause the detection mechanism is very difficult to achieve the true objective, justice. At this point, Mr. Guo was increased

Fill, "although the detection mechanism, but the detection equipment, premises,scale is not the same, my own shop on the surface of a unified piece of jewelry isthe first inspection station identified as fake, but in another detection mechanismand detection of qualified conditions. "After a testing staff exchanges and he said

Results not only depends on the professional level, detection equipment, subjective factors and the staff are closely related. Like will lead to assessment level slightly high or low detection staff mood quality; the quality of most goods detection process can also affect a better or worse product

The rating results. This led to the gold and silver jewelry appraisal certificateexisting universal value is not high, in need of high level professional fields such asIt is often seen. jewelry, jade, jade is shoddy, mix the spurious with the genuinephenomenon, this point in Quanzhou City Administration of industry and Commerce12315 consumer complaints hotline

Data on the reaction was particularly significant.

"Consumer psychology to mature, rational consumption"

The end of the interview, Mr. Guo pointed out that "the gold as a special commodityshould have the dual attributes of commodity and currency attribute --. But, nowpart of consumers (mainly young people) only pay attention to decorationdecorative function, feel beautiful, good-looking bought, this longitudinal

Let some companies cut corners or price oneself out of the market, and the otherdepartments (mainly in the consumer, the elderly) and too particular about thecontent of gold, so gold, gold, but these precious metal purity is higher is notsuitable for jewelry, forcing the company to try to find another point of profit

The ultimate consumers suffer more. "At the same time,