Ceramic jewelry from primitive society found there, development to today, ceramicjewelry is not only a people used to beautify their decorations, but also reflects the spirit of the times and people’s values. Modern consumer and the consumer attentionjewelry value and status symbol concept, pay more attention to the jewelry
The internal factors that fit, personal values and the emotion and jewelry. Ceramic jewelry with its unique character and different aesthetic form, and people’s pursuit ofnovelty and fashion, the pursuit of cultural taste, the pursuit of individuality and self,pay attention to the emotional and intuitive consumption concept agree without prior without previous consultation, no doubt
There is a huge potential market.
Jewelry originate either from attraction to heterosexual or for decorative function,since the beginning of human appearance and forged indissoluble bound. Eight thousand years ago, Xi’an Henan Banpo and Miao Gou bottom culture of our ancestors will ceramics has been used for making jewellery, circular, five corners, six corners,
Seven angle and other kinds of ceramic ring, in our modern eyes still its fine. Chinesesince they have worship jade, jade is complex. In order to imitate the jade, the use of ceramic materials and the process characteristics of ancestors, to achieve the "class" jade color, texture and texture. But this worship jade complex
In the Song Dynasty is developed to a peak. Glass ceramics at that time people alsonot only with the ceramic to make traditional, but also try to use this material toceramic jewelry, and doing is also very good. Such as ceramic accessories, the Song Dynasty Hutian kiln of ingenious design, exquisite workmanship, embodies the
Ceramic artists have great originality of artistic creation, that reflects the ceramic jewelry creation has reached a very high level of.
Social development today, different materials and styles of jewelry is different, thereemerge in an endless stream. The new generation of consumer groups appeared,they grew up in the age of information, through the Internet, television, newspapers,magazines and other media, accept from the aspects of information, ideas and anovel
Originality; independent, distinct personality, want to be your own master, do not want other people to dominate their way of life. "I choose, I like" can generalize consumer orientation of them on their own, something very willing to pay, so in the consumptionability is not very high, but
Can form a large consumer market. For the jewelry, they also had their ownconsumption concept, the past simple psychological value gradually transformed intotoday’s decoration mainstream psychology of consumption concept, the pursuit ofnovelty and fashion, the pursuit of cultural taste, the pursuit of individuality and self,pay attention to emotion and intuition.
Ceramic jewelry with changed, modern people’s aesthetic ideas of various shapes, rich decoration, broadens the aesthetic space design jewelry and jewelry art:
A, novelty and fashion
At present, the world jewelry design with precious metals and gemstones are, such as gold, diamond, Bo Jin, crystal, pearl, jade. Ceramic materials used in jewelry is not much, but the ceramics to its own characteristics to bring new visual effects and textures. As the Tao can show
Rough, atmosphere, natural and simple effect; fine porcelain delicate porcelain, semitransparent, pure, Wen Run, "Bai Ruyu, gloss, bright as a mirror, such as chime sound Bo Ruzhi," are the four characteristics; purple soil is "non bright color, quality and not greasy". Characteristics of purple sand art is the largest"
Quality, grain shape, color, decoration ", no color, no glaze, but show a sincere,exquisite, is simple without China style. These qualities are unmatched by other materials. In the ceramic jewelry making, has strong exploratory and experimentalcharacteristics.
Strange things to the market need to break the people’s acceptance. The new generation of consumer groups, active thinking, passionate, full of fantasy, maintained a kind of novelty, difference, easy to accept new things, and always with great interest in the emerging things in the real world, willing to try new
Little things. Reflected in the consumer psychology and consumer behavior,manifested as the pursuit of novelty and fashion, the pursuit of beauty, love and full ofthe spirit of the times represent the trend of commodity. In the consumer market, they are often the first buyers of new products and consumption. Ceramic jewelry market
And recognized by consumers who plays a guiding role can not be ignored.
Two, cultural factors reflected
Ceramic jewelry is not only wear a general sense, can be called a cultural connotationof art. Ceramic is since ancient times is the China symbol, is the gem of the Chinese nation and culture carrier. English "China" translated into Chinese, lowercase orporcelain. Tao Ciwen
Is one of the Chinese national culture, inoculation, growth and development in the national population, condensation and bearing the national emotion and culture.Ceramic production jewelry, also is given to the value of Chinese nation distinct national characteristics and cultural development of the Chinese nation, depicting thepsychological, spiritual and personality change
The Chinese nation, with the material civilization and spiritual civilization and moved forward, to reflect cultural information and the characteristics of the times of theChinese nation. In addition, ceramic jewelry materials is no harm and environmental protection. Consumers can feel the ceramic jewelry is a beneficial to human health"green jewelry
"And the implication of humanistic care.
If a generation product selection criteria is cheap and reliable quality, so, thisgeneration of consumers pay more attention to the quality of life, the choice of goodsstandard is more focused on the additional value of commodity and culture connotation, can reflect the individual’s unique qualities and subjective feelings. As inmany countries
International brands, Nike brand spirit should be considered more prominent. "Sports,performance, free and easy, free player" let countless Nike consumers One’s blood boils with indignation., with an air almost of idiocy. Ceramic jewelry has its own nationalspirit and personality, have their "green" image, which melts
In the history of emotional and humanistic care, which itself is a kind of spirit, supersubstance, is the consumer values support and spiritual support system
Three, reflect the emotional factors
The relationship between man and nature, man and society is more and moreperplexing, people on the relationship between themselves and the environment is increasingly deepening experience emotion, complex, people often is difficult to describe in the emotional life. Mechanical products are factory made uniform is the lack of personality and change,
Let people feel cold and impersonal. Ceramic jewelry pay attention to performance of the new method and the new form of ideal personality, performance, emotion,consciousness of modern people flow more recognition of this world and the socialand aesthetic value of art forms. Due to the clay and fire has
Nature, which brings people from traditional memory and come close, people canexperience from which to children and primitive people like simple, direct, frank and nobound to show its strong emotional impulse.
In real life, we need some "fun" of products to adorn and enrich our life, and in theinterest of the forms of life brings pressure release taste and flavor of the spirit.Young people’s emotion, strong. Especially when the rational factors and emotionalfactors in China
Shield, always pay more attention to the emotional factors. Reflected in the consumer psychology and consumer behavior, consumer behavior of young people affected byemotion and intuition, as long as their instinct commodity can be communicated to thepeople more of their own subjective feelings, will quickly make purchasing decisions.In a word,
Young people buy activity in the emotional color is more obvious, and its intensity is relatively large.
Four, highlight the individuality and self
As the inner personality, the spirit of modern art advocates independence and the external form of publicity, ceramic jewelry a difference is the inner spirit and unity of the external form of expression compared with the traditional jewelry, focus on thecreation of the original value and individual value self experience. Tao Cicai
The material has a very strong plasticity, giving the designer the vast creative space.Intentionally or unintentionally left a variety of texture effects of surface ceramic jewelry, need ideas and artistic skills, is a colorful personality mental labor results.
Modern consumers often have a "me a" "only" consciousness ", hope that he is a out of the ordinary". Ceramic jewelry in the design style, rich, rarely get bogged down in a form of repeated; in the creation, every Handmade; in style, style
Clearly, the author’s independent personality and self-awareness of imprinting. Whenthe streets are all follow the same pattern image, how to highlight in the crowd is a modern consumers pay more attention to the problem. Ceramic jewelry with its ownunique personality and to meet their "has only" psychological, often can cause
Consumer buying behavior.
In recent years, great changes have taken place in the field of jewelry design, itscharacteristics are mainly embodied in: emphasis on design abandon the identityconcept, advocate to explore the diversity of materials and non noble metal and otherstrange field, to jewelry and the body of a wearer complement each other, advocated the idea
Replace the form elements, with emphasis on experimental and conceptual jewelry,make the designer’s personal artistic concepts play a leading role in the design.Ceramic jewelry to pursue the natural taste and artistic beauty in design, engineering,art exchange com., showing a unique personality and different aesthetic form. When the
Ceramic jewelry market, as long as it is to embody the characteristics of the times andreflect consumer values, to meet people’s material and spiritual needs, is undoubtedlyof great potential.