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Home > Jewelry sales of consumer behavior Art
Jewelry sales of consumer behavior Art
   2014-03-10 15:06:06   

Wax injection machine influence consumer buying behavior personal factors
1 . The effect of age on consumer buying behavior
    ( 1 ) Youth consumer buying characteristics:
    A fashion, keeping with the times
    B pursuit of individuality, self-expression
    C pursuit of practical , mature performance
    D Note emotional , impulsive
    ( 2 ) middle-aged consumer buying characteristics:
    A note that the use of a unified product , price and appearance
    B Note the use of reasonable commodity and convenience
    C rational impulse buying multiple purchase and
    ( 3 ) the characteristics of older consumers to buy :
    A strong inertia : commodities , high fidelity trademark . Consumers tend to comply with the elderly in the habit, once accustomed to the consumer , wax injection machine is difficult to change easily .
    Pursuit of practical convenience B : wax injection machine may buy jewelry from jewelry to memories of youth and the like , may also be its own reward for a lifetime of physical exertion , or from the reserves , increasing the mental , psychological memorial , identity psychology. When they buy jewelry , to

Carried over to the necessary technical advice, shop around , thought will be put into action .
2 . Gender influence on consumer buying behavior
    ( 1 ) female consumers to purchase features:
    A note of the appearance of the product and their own emotions
    B emphasis on practicality and the specific interests of commodities
    C has a strong self-awareness and self-esteem
    ( 2 ) the characteristics of male consumers to buy :
    A purchase motivations often are volatile
    B often purposeful and rational type buy buy
    C Select a product -oriented to quality
    D confidence
    E hope for a swift deal
3 . The impact of economic conditions on consumer buying behavior
    ( 1 ) the purchase of working-class features:
    A higher literate consumers : a strong aesthetic ability and aesthetic sense .
    B low cultural level of the working class : emphasize affordable, want to spend less money looks larger, more prominent style.
    ( 2 ) the characteristics of high-paying sectors of purchase :
    A commodity when they choose , without pressure on the economy
    B shows the effect of focusing on their status
    C pursuit of value and reinvestment of jewelery
4 . Impact of personality on consumer buying behavior wax injection machine
( 1 ) extrovert : verbal expression , movement reaction poured outside , vulnerable to advertising, others to buy and salespersons impact of the recommendations , its enthusiastic , willing to exchange information with the salesperson .
(2 ) Pour type : quiet, unemotional rich inner life , such as a facial expression , movement slow response .
( 3 ) Emotional Type : purchase behavior with a strong emotional color , susceptible to a variety of factors operating on site , sometimes a strong emotional response .
( 4 ) Will Type : Buy targeted, proactive , according to their intentions to purchase goods , purchasing decisions decisively and quickly .
    ◎ types of consumer buying behavior
    1 . Habit type : for a particular brand of jewelery has special feelings, or of a jewelry store has a special feeling, like to buy , frequented . Past experience makes them trust in the brand this shop , as well as the formation of a given situation.
    * Type of consumer buying behavior
    2 . Intellectual type : a sober-minded, observant , analytical . Wax injection machine understand before buying .
    * Type of consumer buying behavior
    3 . Impulsive type : block and unstable emotional changes , no special purchase plan, style , selection of species are lacking purpose, and there is more arbitrary , often subject to large external influences , such as advertising , marketing activities. Most jewelry buying more sloppy , turnover rate

High turnover speed is fast, but such consumers often occur purchase regret , request a return or exchange again.
    * Type of consumer buying behavior
    4 . Volkswagen Type : such consumers and the corresponding lack of assertive jewelry knowledge, lack of personality and a certain aesthetic ability , very susceptible to peer persuasion or salesperson .
    * Type of consumer buying behavior
    5. Doubts Type : Performance is indecisive, purchase of jewelery careful observation , careful , pick to pick the face of numerous styles of jewelery and undecided .
    * Type of consumer buying behavior
    6. Economy : These special attention to the jewelry consumer prices, wax injection machine response to changes in the price of love is particularly sensitive to the purchase price, specials, discounts and other ways to sell jewelry.

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