Why fight merchandising machine has two properties :
First, for people to watch , browse ;
Second, people desire to buy this plan method is based on customer psychology course settings, the customer mental activity summary: watch - was interested - Lenovo - have the desire - Compare weigh - trust - decided to act - currently used mainly to meet the eight stages have symmetrical law , comparative law , rhythm

Method.

1 symmetry method upcoming jewelery exhibition by symmetry principle , which can be divided into segments axisymmetric law , central symmetry method. Axisymmetric law to counter tops midline axis of symmetry , symmetrical on both sides of jewelery eleven common pattern rectangular , trapezoidal and various combination. Central symmetry method that beads

Bao jewelry arranged symmetrically around a central , common graphic round, radial .

2 Comparative Law coming two or more different colors , shapes jewelry cleverly combined , resulting in a distinctive visual difference between people , thus highlighting the role and rendering theme jewelry . Several display contrast mainly for color contrast, texture contrast , style and contrast

Aspects .

3 . Rhythm method " rhythm" was originally Music Theory in rhythm , extension of space-time concept in jewelry display , which reminded from a rational point of view we are in the conception, design and implementation of the display to make full use of vocals in suppression , Young , Dayton , setback principle , possible to achieve color contrast display counters

Bright, decent arrangement density , three-dimensional effect is remarkable. What hit machine

Third, the color match the color is an important feature jewelry counter , the display should be noted jewelry, props, counter three colors . Props props color and counter colors coordinated with the color of the counter to the overall color , such as stores overall tone is pink, the

Select props can be used as a tray insert ring lined with white , pink border, both to counter the overall color consistency without prejudice jewelry display. What hit machine props props and jewelry colors can bring color to the color of jewelry , can be a contrasting color or highlight color coordinated jewelry, mesh

Several common with the way the front of the domestic market . With black velvet tray Hold platinum jewelry set with diamonds , black and white diamonds set off bright light contrast . Tray lined with a red border bloom white jade jewelry , red and emerald green contrast foil ; put colored silk with white tray

Pearls, pearl foil soft ; pale blue silk with a tray full bloom platinum jewelry, platinum silver foil white light.

Fourth, counter modifications
a) counter decoration counter to make renovations more vivid , active , can be placed flowers , leaves and other plants , vases , stone and other space tray .
b) wall wall decoration jewelry sales sites is a very good publicity space. Wall hangings should be noted that the corporate image , product image , brand image and service image of the shape . You can put up on the walls of the amount of jewelry brand posters, corporate logos , corporate services

Notice , in order to increase customer awareness of enterprises and commodities and impression.

Fifth, it hit counters lighting store display lighting can highlight a product shape, color, texture, attracting the attention of the customer goods. Jewelry counter lighting configuration requires sound science , under normal circumstances : emeralds, rubies and other precious stones warm yellow lights diamond configuration requirements

, Cool colors such as light blue gems required to configure and easy dehydration white light opal gemstone , pearl, jade and other requirements of small glass counter configured to maintain a certain humidity , lighting, temperature is not too high .

Sixth, the basic requirements of the counter display basic requirements: a reasonable position , a prominent theme, rich in commodities, clean and beautiful .
1 , that is a reasonable position to determine the positioning of goods jewelry counter layout , display of style and quality. Jewelry counter merchandise layout , display styles and grades should be consistent with the style and quality throughout their stores . As a high-end boutique jewelry store , should display highlight the luxurious , beautifully emphasized

Artistic atmosphere , and as the general public for the jewelry store , the merchandise display should highlight the rich, detailed, so that consumers feel they can afford it, buy affordable.
2 , a prominent theme topic , which requires jewelry counters and display the main distinctive layout , allowing customers to see it to understand what it is sold over the counter , in order to highlight the main categories of goods ordered should be placed has a standing counters , area placed to make sales subject at a glance

.
What hit machine common classification as follows:
a, grouped in categories and varieties of jewelry counters , area. Such as gold jewelry counters, counters diamonds , emeralds counters.
b, style or fashion trends in jewelry and other characteristics grouped counters. Including the popular series of counters and traditional jewelery jewelery collection counters.
(3) refers to the counter commodity -rich commodity merchandising rich rich, fulfilling ; varieties, specifications, models complete, sufficient quantity , to make counter merchandising rich, and should be the main species density , the proportion of secondary commodities in accordance with the product .
a, kind of density species density = number of types of goods / commodities × 100% display the total number of species higher the density , the lower the repetition rate of the display of goods , the more varieties on display , good product mix performance. In specific sales environment, the counter in the same variety of jewelery on display

, Placed in the same style up to 1 to 3 , too much repetition counter products will make people feel the same, monotonous and boring , it will affect sales results. What hit machine
proportion b, control and auxiliary main commodity goods to make corporate profits are some unique goods or merchandise to compete with other businesses . In the display, not because they can be profitable overwhelming main commodities like display, which will produce the same monotonous feeling. When the display should

Good control of the master , the proportion of secondary commodities , generally speaking , the smaller the proportion of the main display of goods , about 20% , not more than 50 %, the rest of bedding products , bedding can serve to increase the variety of goods to attract customers .
4 neat and tidy that neat, clean , counter display props , jewelry are clean, neat appearance, props and other goods required harmonious colors , placed beautifully patterned .