Why beat machine on display in addition to the basic element on display ( easy to select and improve the freshness, increase the value , striking , etc. ) than the overall consideration from the display , and there are more important functional elements , including theme , focus, balance , proportion, composition, color, space planning, consensus practice

Repeat effect, capacity planning and serialization and ergonomics , such as some of the other principles . The basic operation and display them in the integrated use . Adoption of these principles will help you to arrange a series of products from a holistic perspective , the most renowned specialty products given location , with a reasonable

Different types of products. In the form of refined and rich connotation of the whole show only one purpose, to make sales to reach as soon as possible .

A theme . From the display effect of the whole store , you can make the customer feel a brand brand culture , which is a brand of style , product positioning and market positioning. With the festival theme should change in promotional activities varies . When changes in the festival , from the entire store

The effect of the display allows customers clearly know the festival as well as the main push to promote the main category ; in various promotional activities , enabling customers clearly know the specific content of the promotional activities .

What hit machine shop display requires frequent updates

What hit machine shop display needs often change often new , but it is necessary to regularize the management. As a store manager and supervisor , must start from the following aspects of the store ’s display daily management. First, there is a new product developed regularly and OTC, timely replacement of new Lightbox

Picture. Second, the normal display of goods per month to reconfigure the pattern . Depending on the product regularly re- style display, or adjustment to the goods , the inventory of goods and OTC products , intermodulation look to increase freshness.

Be sure to set the focus of each of the display surface , highlighting the theme. Focus products usually have some style representative , supplemented with products such as DTC " perfect" series , and then assisted with POP posters, POP must be near the corresponding product . Thus , it emphasizes the point hit machine jewelry

The display shows the importance of class and is very necessary .

Similar brands in the industry sold it gradually like playing computer games of jewelry , which is similar to similar products can be purchased at the price of different stores , so it must be emphasized that the method of classification and playing computer display jewelry show to highlight their brand characteristics , establish their own brands

Unique style and reputation, beat the competition . Then it hit machine jewelry show has become an important strategy.

The basic requirements of store planning

Hot zone : high flow, high visual rate for placing hot products, New Products , festival promotion Chen Ping .

Warm Zone : the people, the visual rate, suitable for placement annual sales of goods, such as: pendants, rings .

Cool zones : the flow, low visual rate, suitable for placement weaker purchasing power of commodities , such as: bracelets , bracelets .

The focus is set counter

Most likely to see the location , display some representative , exaggerated luxury goods stores to reflect the strength of the product .

Easy to see the location of the gold display space , display some characteristics , high-profit items .

You can see the location , display some sales stable , standing commodities.

Principles window display

Consider the customer’s line of sight : people see things, it is natural to look down from top . Therefore, to seize the visual focus to capture the customer ’s attention.

Clear display of goods , be sure to let customers know that jewelry style design , materials, wear feeling.

Simple structure ; jewelry in the window space, not too much the number , type and color of the tie should not be too complicated to simple composition. The attention focused on commodities like to be seen only persuasive.

Importance of the blank , to make the jewelry stand out among the many it hit machine. Appropriate blank is important because you can put other things blank partition, so attention focused on what you want to highlight play machine .

2 . Colors. Ordered color theme to give a clear theme throughout the concert , organized visuals and strong impact. More use of color display in a unified set the focus to create a product display or balancing effect , allowing customers to generate rhythm , coordination and layering, and easily lock

Target commodities by some , to understand to know what constitutes the basis of color and props playing computer color matching principle .

Color Variation in stores , is based on the basic principles of color , only a solid grasp of the basic principles of color , according to special laws to the store , and flexible use.

Constitute the basis of color - hue, lightness , purity

Hue : refers to the name of the color appearance . For example : red, orange, yellow , green, cyan , blue, purple and so on. Hue and color intensity and brightness of color does not matter , just pure representation of the difference of color appearance .

Lightness : refers to the degree of bright colors , different colors, varying the intensity of the reflected light amount , resulting in varying degrees of light and shade .

Purity: the purity of color , color saturation is also .

There are colors but no color : black , white, gray .

Black : It is an object absorbs all the colors of light and black.

White : It is an object reflecting the full shade and white.

Gray: different shades of color transition from black and white two- hue mixed .