Through agreements with major diamond producing countries from the acquisition of the external market , De Beers controls more than 80 percent of the world’s rough diamonds . The purpose of the establishment of the company is its superior organizational power and huge financial resources , the United States independent of mine , forming a purchasing and selling a controlled
Large organizations force on demand and supply of diamonds to be adjusted, tightening supply of diamonds in the recession , in order to maintain the price of diamonds will not fall ; relax the supply of diamonds during the economic boom , in order to meet market demand.
CSO in Belgium , Congo, Guinea , Angola and other countries to set up the external purchasing , acquisition and collection of peripheral diamond market information , in order to ensure the normal operation of CSO single supply channels of the system. Price in Israel, high quality diamonds can be used for a pledge bank loans, diamonds
Grid was bid up to unprecedented heights , almost lost control of the diamond market . In 1996, Australia and the De Beers diamond company ’s contract expires and out of the CSO, bringing the number of De Beers rough diamonds controlled only reach 80%.
Value of De Beers has the world ’s largest mine , and through investment holding in the form of diamond mining in the world of diamonds produced half the world’s total. Rough diamond market is controlled by De Beers . From the beginning of the 1950s , diamond sales alive
Border commerce has developed a unique sales model - CSO single channel marketing system that became extremely rough diamonds Gong continuity goods.
Between 1975-1980 , because of the rapid economic development , making the diamond industry to thrive beyond the usual , the rapid growth in demand for diamonds , causing a wave of panic buying that many investors have funded the establishment of a diamond company .
In 1902, Sir Oppenheimer took over as chairman of De Beers , De Beers Consolidated Mines enable the company to further develop into a group of De Beers Consolidated Mines , De Beers has finally become an international diamond mining company , and in the 1930s Center ’s early establishment
Sales organization.
De Beers has five major subsidiaries, namely governance gem and industrial grade rough diamonds rough diamonds are purchased with the system off . Establishment of diamond single channel marketing system , the world diamond market established a long-term dynamic equilibrium of supply and demand , avoiding the diamond market
With the changes in the world economic situation and the dramatic turmoil , and promote the healthy development of the global diamond market. De Beers signed an agreement with each of the manufacturers produced , the parties identified in the period , share of production has been negotiated by De Beers established sales organization in the center of London Press
The agreed price.